The foundation of your marketing efforts
A good marketing strategy is like building a house, you start at the foundation not the walls. Your website lays the foundation of your marketing efforts it helps inform and persuade your potential customers. A marketing campaign with a poorly built foundation just like a house will eventually cave and crumble.
What makes a website successful?
A good website is one that achieves its purpose, anyone can build a website but not everyone can build a website that gets you real tangible results. Just like building a house their needs to be a clear game plan with enough experience to execute on it.
The user experience is a really important aspect of making an effective website. Its what keeps people from leaving your website for a competitor. I’m sure you’ve experienced this yourself at some point when trying to find a product or service in your local area, you came across numerous sites that were difficult to navigate until you came across one that was easy for you to navigate and find exactly what you came for. There are many factors that go into curating an effective user experience but here are the 3 main factors.
- Responsive design: over 66% of search traffic now comes from mobile phones, a responsive design means that your website displays properly on any screen size.
- Logical page & site structure: logical page structure makes it easier to persuade people to take action and a well thought out site structure makes it easy for users to navigate your site.
- Page performance: this refers to your sites load speed, no one wants to wait for 10 seconds while your site loads.